Google introduces its Android Auto operating system to cars

The next area of battle for Google seems to be automobiles.

The Wall Street Journal reports that Google is working with German carmaker Audi to develop in-car entertainment and information systems based on its Android software — and that plans will be announced at the Consumer Electronics Show in January.

There will also reportedly be plans to collaborate with other companies including chip manufacturer Nvidia to work towards having Android as a system available within vehicles, which will let drivers and passengers access music, navigation, apps and services like those on Android smartphones.

Google’s efforts come as Apple introduced its “iOS in the Car” initiative during its WWDC 2013 keynote in June this year, aiming to give drivers and passengers direct access to the functionalities of iOS devices via native in-car control systems.

More information at android.com/auto